Hublot Premier League Event

In October 2023, Hublot unveiled the limited-edition Classic Fusion Chronograph Premier League watch at a live event held during the Arsenal vs Manchester City fixture.

The launch took place at Battersea Arts Centre, London, bringing together invited guests from the Premier League, design, and media.

At the centre of the venue stood a two-metre illuminated football sculpture, designed and built by Box Productions.

Ultra LEDs supplied the RGB lighting system integrated into the structure, providing mapped transitions and colour control to support the visual environment of the launch.

Inside The Premier League Event

The event welcomed Premier League ambassadors, media, and guests from across sport, design, and entertainment.

Former players including Patrice Evra and presenter Harry Pinero were among those in attendance, alongside brand representatives from Hublot and the Premier League. The event was hosted by Hublot CEO Ricardo Guadalupe, with Premier League Chief Commercial Officer Will Brass also present.

This activation marked the release of the Classic Fusion Chronograph Premier League edition — a limited run of 100 watches produced in recognition of Hublot’s role as the Premier League’s official timekeeper.

Each watch features the league’s crowned lion emblem and signature purple strap, consistent with matchday branding across official timing systems

Behind The Sculpture

Box Productions delivered the sculpture in collaboration with Hublot’s creative team. Ultra LEDs supplied the RGB lighting system, integrated into the structure to define the space and support the sculptural form.

Shaped like a football, the installation was positioned at the heart of the event — linking the Premier League collaboration to the watch launch.

RGB lighting was embedded throughout the frame, with mapped control enabling smooth transitions throughout the evening. The palette cycled between deep purples, white, and silver to match the branding used across the venue.

Delivering The Installation

Box Productions led the design and build of the sculpture, drawing on their experience in sport, retail, and branded environments.

Ultra LEDs were selected to supply the RGB lighting system based on previous collaboration and the ability to meet technical and delivery requirements under tight deadlines.

Lighting was integrated as part of the structure, supporting visual transitions and turning the sculpture into a functional, media-facing centrepiece.

The Lighting System

The sculpture’s lighting system was designed to be controlled in mapped segments, delivering consistent output across a curved, football-shaped structure built for a live, press-facing event.

Each element was selected to maintain colour accuracy, support programmed transitions, and ensure reliability throughout the launch.

COB RGB LED Tape - Provided consistent, dot-free colour across the curved structure. Used to deliver programmed transitions in Premier League purple, red, and white.
LTECH DMX Decoders - Controlled the sculpture in mapped segments. Enabled smooth colour changes and movement in sync with the event schedule.
Tagra 24V 320W Drivers - Powered the installation for the entire event.

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