London Design Festival, The Conran Shop

The London Design Festival, a city-wide celebration of design and creativity, saw The Conran Shop collaborate with creative agency It’s Nice That to transform its Chelsea showroom.

The installation, titled Meet Me in the Metaverse, reimagined six classic Conran designs through the lens of digital artistry, displayed within a mirrored sequence of geometric frames and screen-based displays.

Over 250 metres of Ultra LEDs Professional COB LED Tape were integrated into the framework, producing a uniform, dot-free glow that highlighted the structural forms and mirrored surfaces throughout the display.

London’s Annual Design Festival

Since 2003, the London Design Festival has presented installations, exhibitions, and events across the city’s museums, design districts, and cultural venues. It offers a platform for established and emerging designers to showcase new ideas, materials, and applications to a global audience.

The Conran Shop Installation

Curated by It’s Nice That, the installation invited six digital artists to reinterpret classic designs from The Conran Shop’s AW22 collection. Each artist used a specific product as the basis for a new digital creation, drawing on its materials, design era, and original purpose.

The entrance featured a blacked-out environment with large-scale screens displaying the virtual designs alongside the physical pieces that inspired them. Mirrored panels and geometric frames reflected both the installation and visitors, creating repeated visual layers and extending sightlines.

Lighting the “Metaverse”

Ultra LEDs’ Professional COB LED Tape was selected for its uniform, dot-free backlighting performance across both linear and curved elements.

Over 250 metres were integrated into the installation’s framework, providing consistent illumination that emphasised the geometric structure and reinforced the immersive setting.

Browse the images below to see how the Professional COB LED Tape was applied throughout Meet Me in the Metaverse.

Ultra LEDs: Your Partner for High-Profile Installations

Ultra LEDs is trusted by leading designers and creative agencies for delivering high-performance lighting solutions tailored to the demands of events and immersive experiences.

With a proven track record in supporting landmark projects and a commitment to technical excellence, Ultra LEDs stands as the go-to supplier for those seeking reliability, innovation, and specialist support in professional lighting.

Ready to Elevate Your Next Project?

If you’re planning a high-impact installation or immersive event, contact Ultra LEDs today to discover how our advanced lighting solutions can help you achieve your creative vision. See some of our latest work below.

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